All Posts

As AI becomes embedded directly into search interfaces, it is changing how information is surfaced, summarized, and trusted. Much of the public conversation frames this shift around disruption or replacement. That framing misses the more important change for businesses and marketing teams. SEO still matters. Search still matters. What is changing is the layer between the user and the web. Search systems are no longer only retrieving links. They are increasingly interpreting i

AI is changing what learning looks like, and it’s forcing a real question:  If anyone can generate a correct answer in seconds, what should we as students actually be graded on? That question has been on my mind for a while, and recently it became the focus of a thesis project I completed for my MAN 336H class within the McCombs School of Business. Through interviews with students, professors, and policy leaders, I started to see a pattern: the issue isn’t just AI use, it’s t